Chartford Accounts Auditing

The project

Chartford Accounts Auditing is an audit and advisory firm with offices in Abu Dhabi, Dubai and Cairo. A firm in this field sells trust before it sells a service, so the website had to explain a wide range of services clearly and show the evidence behind the firm's reputation, equally well in Arabic and English.

What we built

• 25 service pages in five clear groups: audit and assurance, accounting and bookkeeping, tax and regulatory compliance, advisory and financial consulting, and corporate services and business setup
• A mega menu that puts any service within two clicks
• A client logo showcase and a client testimonials section
• An achievements section with awards, certifications and downloadable certificates
• News, careers and contact details for all three offices
• A quote request available from every page, plus a dedicated member benefit page

Technology

The site runs on SaraCMS, CANADA HITECH's own content management system, built on ASP.NET and SQL Server, so the firm's team can update its services, news and client list themselves. Each language has its own native addresses, with Arabic pages at Arabic URLs.

What makes it extraordinary

This website is built around proof. Its achievements section presents the firm's Silver Stevie Award from 2023, its ISO 9001:2015 certification and its In-Country Value certificate, and lets a visitor download the certificates, which matters to a buyer who has to justify choosing an auditor. And because each of the 25 services has its own page in each language, a business searching for one specific service, in Arabic or English, can land directly on the right page rather than on a general one.

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